START SMART

A simple online business clarity workbook for mid-life moms

✨ Are you a 50+ mom . . . feeling pulled toward something more . . . but not sure where to start? ✨

You’ve been thinking about starting an online business for a while now . . . something meaningful, profitable, and doable — something that fits with your family, your time, and your values.

But every time you start searching for ideas or advice, you get overwhelmed.

Too many ideas, too many options, too much noise in the online world.

This workbook is here to change that.

Yes! I want clarity and confidence for just $7!

You’ve been feeling it for a while now — that nudge to start something of your own.

But instead of taking the next step, you’ve been stuck in the thinking about it stage because:

🤔 You don’t know what kind of business to choose

🤔 You’re not sure who you’d serve or how you could help them

🤔 You’re overwhelmed by all the possibilities and afraid of picking the wrong thing

🤔 You wonder if you even have anything to offer that people would pay for

So your dream of starting a business has stayed on pause . . .

I get it! I’ve been there.

I’m Shari — a 50-something Christian wife, mom, former homeschooling parent, and online business owner. I started out in the online space years ago as a freelance content writer — work that gave me the flexibility to homeschool my kids, care for aging parents, and still contribute to our family’s income.

Now I also help midlife moms — especially the introverted, overwhelmed, “where-do-I-even-begin” kind — start small online businesses that feel aligned, not anxiety-inducing.

I created Start Smart because I know what it’s like to feel pulled toward something more . . . but not know where to begin. This is the workbook I wish I’d had when I was first starting over in a new niche.

It took me years to go from “this might work” to “this is profitable” because I didn't really know what I had to offer or who I wanted to serve.

Let's get you there faster!

Here’s what I want you to know . . . You DO have something worth offering!

You've been developing your talents and skills and experiencing life for decades. You've got something to say that someone needs to hear. You just need to uncover the niche where your strengths meet a real need in the marketplace.

When you have clarity around your direction:

✨ You can stop second-guessing yourself

✨ You stop spinning in circles and start moving forward with purpose

✨ You understand who you’re here to help — and why it matters

✨ You feel grounded, focused, and ready to take your next small, intentional step

That's exactly what the START SMART workbook will help you do!

Designed specifically for mid-life moms, this business clarity workook will help you gently clear the clutter, define your direction, and finally move forward with an online business that fits your life.

Inside the workbook, you’ll:

✒️ Explore your passions and the life experiences that uniquely equip you and shape your perspective

✒️ Identify the people you feel most called to help — and why

✒️ Reflect on the kind of offers and business model that actually fit your season of life

✒️ Research market gaps so your business idea is set up for success

✒️ Take the first step in your online business journey

Discover a clear business niche, so you can start building with confidence.

Help me discover the perfect niche for my business — $7

The START SMART business clarity workbook was made for you if . . .

✨ You’re a mid-life mom juggling family, career, caregiving, and still want something more

✨ You feel stuck, unclear, or overwhelmed by where to start

✨ You value simplicity, quiet, and clarity over loud, flashy business advice

✨ You want to use your gifts and experiences to serve others, but you’re not sure how

✨ You're not afraid to start imperfectly, test ideas, and build confidence over time.

✨ You’re ready to stop spinning your wheels and finally move forward

Here's why the START SMART niche guide is different:

Most “find your niche” exercises are all strategy, no soul. This guide takes a more thoughtful approach — starting with who you are, what matters most to you, and how you’re uniquely wired to serve.

That means:

🎯 You'll create a business that aligns with your life and values

🎯 You’ll walk away with clarity that feels peaceful, not pressured

🎯 You’ll build your business on a foundation of integrity and alignment

✨ You don’t need to keep wondering if you’re on the right path ✨

You don’t have to keep guessing.


You've got a message to share — now it’s time to take the first step.

Clarity doesn’t come from overthinking. It comes from action — small, simple steps done with intention.

✨ Start building your business with clarity, confidence, and clients in mind ✨

Yes! I want to clarify my business idea — in an afternoon!